Prepared for: XPEL Marine Team
HEy Jason & Ryan! Here's THE PROPOSAL BREAKDOWN {Click to watch}
XPEL Marine Content Partnership Proposal - 11 February 2025
🚀 Objective
To establish a long-term content partnership that strengthens XPEL’s brand presence in the marine protection industry through high-quality, engaging content.
This content will position XPEL as the premier authority in the marine sector, surpassing competitors like Yacht Armor and educating boat owners about the benefits of marine protection film, ceramic coatings, and window tinting.
Reviewing Our Discovery Call…. ⚠️
Brand Recognition & Consumer Education
Brand Awareness – Well-known in automotive but needs recognition in marine. Consumer Education – Many boat owners don’t realize they need protection.
Market Perceptions & CoPerception
Price Perception – Luxury boat owners hesitate on marine protection costs. Competitor Marketing – Yacht Armor dominates awareness despite lower-quality products.
Content & Strategy
Trade Show ROI – High-cost booths haven’t yielded strong engagement. Content Engagement – Current videos need more entertainment and education. Content Consistency – A structured, ongoing production strategy is needed.
Compliance & Optimization
Filming Restrictions – Content must follow brand compliance and avoid competitors. Budget Optimization – Finding the right balance between cost and quality. Social & Ads Strategy – Content needs better optimization for key platforms.
How we'll implement real solutions:
We'll help position XPEL as the leader in marine protection with a strategic content plan focused on education, engagement, and brand differentiation:
High-Impact Content 🚀
Create engaging, educational videos that position XPEL’s products as essential.
Competitive Differentiation 🔥
Showcase why XPEL outperforms competitors through real-world demonstrations.
Engaging Storytelling ✍🏻
Use unscripted, authentic content to build trust and credibility.
Digital-First Strategy 📱
Shift focus from trade shows to high-ROI digital campaigns.
Social & Ad Optimization 📈
Tailor content for social media and paid ads to maximize reach and conversions.
Consistent Production ♻️
Implement a structured, ongoing content plan for brand consistency.
Compliance & Branding 🤝
Ensure all content aligns with corporate guidelines and avoids competitor visibility.
This approach will boost brand awareness, educate boat owners, and establish XPEL as the leader in marine protection. ⚡️
Our experience eliminates headaches. ⚡️
Our team has over 10 years of extensive experience working with the automotive and boating industries. From helping Jason at Guardian Window Tinting to working with Geoshield, Coastal Boat Pros, Myrtle Beach Watersports, Endless Adventures Jet Ski Rental, Dun-rite Detailing, Mercedes Benz of Myrtle Beach, Shade Pro, and many other brands—creating expert content to grow their authority.
🎯 Strategic Approach to Content Creation
Educational Awareness
Demonstrating how XPEL’s marine-grade protection films and coatings prevent costly damage.
Comparative Testing
Using "shock and awe" methods to illustrate the resilience of XPEL films versus unprotected surfaces.
Problem-Solution Framework
Showing real-world issues (scratches, erosion, UV damage) and positioning XPEL’s solutions as the best fix.
Behind-the-Scenes (BTS) & Social Proof
Showcasing installations, expert insights, and customer testimonials to build trust.
Proposed Content Deliverables Per Project:
🎥 10-15 Short-Form Videos (Reels, TikTok, YouTube Shorts, Ads)
🎥 2-3 Long-Form Videos (YouTube, Website, Sales Presentations)
📸 High-Quality Photography for Marketing & Social Media
Additionally:
🎬 Behind-the-Scenes (BTS) Footage for Engagement & Transparency,
📢 Testimonial Videos with Real Customers
🚁 Drone Footage & On-Site Live Shoots at Key Events
🏆 Competitive Advantage & Differentiation
Yacht Armor’s success was largely due to aggressive marketing. We aim to position XPEL as the superior alternative by leveraging:
💎 Authentic, Unscripted Content:
Natural, engaging storytelling that resonates with boat owners.
📢 Exclusive Industry Access:
Filming on premium vessels with high-net-worth individuals, using real testimonials.
🔬 XPEL’s Superior Product Line:
Highlighting how XPEL is not a rebranded white-label film but a marine-grade, rigorously tested solution.
🌍 Multi-Platform Optimization:
Ensuring all content is repurposed effectively across Meta (Facebook/Instagram), YouTube, and Google Ads.
🎬 Filming Plan & Execution
Case Study: Jason’s Boat (Wilmington, NC)
This project will serve as a cornerstone content piece showcasing the complete transformation process, including:
📌 Before & After:
High-impact visuals showing scratched & weathered areas vs. post-installation.
📌 Application Process:
Step-by-step documentation of film installation and ceramic coating.
📌 Real-World Testing:
Scratching, UV exposure, and bird dropping removal demonstrations.
📌 Expert Walkthroughs:
Featuring Jason and XPEL specialists explaining benefits in real-time.
Dynamic short-form videos:
Dynamic short form highlights
Guardian Window Tinting 2 Lineage 2 Coatal Boat Pros 2
Bts & detailed process coverage
🔥 RBV Media - Elite Content & Marketing Agency 🔥 🔥 RBV Media - Elite Content & Marketing Agency 🔥 🔥 RBV Media - Elite Content & Marketing Agency 🔥
Talking heads with animation/custom graphics
🔥 RBV Media - Elite Content & Marketing Agency 🔥 Sandy McAlpine Reel 3 Anytime Fitness Testimonial
Educate prospects with dynamic long-form videos:
LInta roofing educational video
Linta roofing Informational video
Lineage construction build walkthrough
Linta Roofing Walkthrough
💰 Investment & Deliverables
📆 Long-Term Retainer Package (Recommended)
Dominate Your Industry with a Full Content Suite: Get 15+ Short-Form Videos, 5 YouTube Videos & a Full Day of Filming—Every Month.
➡ Total Annual Savings: $6,060 (compared to our standard monthly rate of $4,500)
📅 One-off Project Pricing (Single Shoots)
A single full-day shoot is $3,700. With our retainer package, you'll save $2,400 per year and receive double the content, as well as multi-day shoot coverage.
📍 Half-Day Shoot (4 Hours Coverage) – $1,750
📌 Deliverables: 6-8 Short-Form Videos (Instagram, TikTok, YouTube Shorts) 1 Long-Form Video (YouTube/Education/SEO-Optimized) 15-20 Edited Photos (Social Media, Website, Marketing) Basic Editing (Color correction, text overlays, music licensing) Commercial Usage Rights Included Delivery within 7-10 Business Days
📍 Full-Day Shoot (8 Hours Coverage) – $3,700
📌 Deliverables: 8-12 Short-Form Videos (Instagram, TikTok, YouTube Shorts) 2 Long-Form Videos (YouTube/Education/SEO-Optimized) 25-30 Edited Photos (Social Media, Website, Marketing) Starndard BTS Content Professional Editing & Post-Production (Color correction, captions, branding, music licensing) 1 Free Revision Round Commercial Usage Rights Included Delivery within 7-10 Business Days 💡 Why the Retainer is Better:✅ More than 3X the content per month✅ Monthly strategy sessions & ongoing brand positioning✅ BTS footage fully edited and integrated✅ Consistency in brand message
📍 Multi-Day Custom Package Starting at $4,500
(Includes travel, drone, advanced post-production) 📌 Deliverables (Customizable Based on Needs) 20+ Short-Form Videos (Reels, TikTok, YouTube Shorts) 3-5 Long-Form YouTube/Education Videos 50+ Edited Photos (For marketing & social media) Cinematic Drone Footage (if applicable) Multi-Location Filming (if required) Fully Edited BTS Content (Behind-the-scenes storytelling for brand transparency) Advanced Post-Production (Motion graphics, animations, high-end color grading) Dedicated Creative Director & Strategy Call Before Filming Full Commercial Usage Rights 🛑 Limited: No ongoing brand strategy, No performance tracking, No retainer-level support 💡 Why the Retainer is Better:✅ Year-round brand consistency & ongoing optimization✅ 15-20 short-form videos EVERY month instead of a one-time campaign✅ Higher long-term ROI with an optimized strategy vs. sporadic shoots✅ Built-in cost savings of $6,060 per year
🚀 Additional Value Add-Ons
🎁 Complimentary Pilot Testimonial Video
Showcase XPEL's impact with a free 60-90 second testimonial video. (Limited-Time Offer)
📈 Paid Media Support Package
Scale reach and optimize content for ads with professional media management. (+$1,500 Value)
📊 Quarterly Performance Reviews
Optimize future content with data-driven strategy calls, analyzing engagement and conversions. (Included in Retainer)
📌 Next Steps:
1. Confirm Scope & Budget
Agreement on package details.
2. Finalize Scheduling
Dates set for filming.
3. Production Kickoff
Pre-production planning begins.
📞 Let’s discuss the final details and get started!
The RBV Media Team
📧 Chris@rbvmedia.com | 📞 843.780.8875 | 🌎 rbvmedia.com
XPEL Marine Content Partnership Proposal